Oxford Baking Co.

Oxford Baking Co. is a community-rooted bakery built on heritage recipes, small-batch craft, and a warm neighborhood experience. As a newly founded local business, they needed a cohesive brand identity that could grow with them—from farmers’ markets to retail shelves.

Our Role

We developed the brand from the ground up, shaping everything from naming and visual identity to packaging and seasonal marketing. Our approach blended nostalgic, handmade cues with modern simplicity, ensuring the brand felt both homegrown and polished. We crafted packaging systems, product labels, print collateral, and event materials that helped the bakery stand out in a crowded local market while building a loyal, returning customer base.

The Impact

Drove 40% profit growth in the first year of business.
Increased customer loyalty by 20% through consistent brand storytelling.
Established a recognizable local brand that supported expansion into new markets and partnerships.