— SERVICES
Earn their trust before they even read a word
Some clients come to me for a full brand, website, and visual system. Others need a presentation, campaign, or help solving one specific challenge.
We'll find the approach that makes sense for where you are right now.
Engagment Models
02 MARKETING
01 BRAND
04 PRINT
03 OPERATIONAL
06 CONSULTING
05 PRODUCT
— WHAT I DO
Design that works across every touchpoint
I've worked across healthcare, government, technology, hospitality, consulting, nonprofits — enough different worlds that I've gotten good at dropping into a new one fast. You won't have to explain your industry to me from scratch, or translate what you do into design-speak so I get it. I pick up how your people think, what they care about, and what they're actually looking for — and build materials around that, not around a house style I'm imposing on you.
Whether I'm building something new or stepping into an existing team, the goal's the same: design that helps your work land the way you need it to.
01
Brand Identity
Craft an identity that instantly conveys who you are and why you're different, consistent everywhere people run into you.
↓ DELIVERABLES CAN INCLUDELogo systems | Brand guidelines | Color & typography | Squarespace websites | Icon & pattern libraries | Brand audits
→ Right for you if: You're starting fresh, outgrowing your current brand, or struggling to explain what makes you different.
02
Marketing & Campaign
Built to support the larger story you're telling, get attention on your brand, and drive the action you're after: clicks, signups, sales.
↓ DELIVERABLES CAN INCLUDEPitch decks | Reports & case studies | Email templates | Digital & print ads | Social graphics | One-pagers & Infographics
→ Right for you if: You have a campaign, launch, or initiative coming up and need materials that look as strong as the work behind them.
03
Operational Design
Materials that help teams stay aligned, communicate clearly, and spend less time recreating what already exists.
↓ DELIVERABLES CAN INCLUDEDocument templates | Process guides | Presentation systems | Internal comms design | Training materials | Resource libraries
→ Right for you if: Your materials never quite look like they belong together, or the systems supporting your team haven't kept pace with the work.
04
Print & Packaging
Print design that carries your brand into the real world. Always production ready, so what you expect is what you get in the final product.
↓ DELIVERABLES CAN INCLUDEPackaging systems | Editorial publications | Event signage | Brochures & lookbooks | Menus | Print-ready files
→ Right for you if: You're launching a physical product, producing an event, or need a print piece that matches the quality of your brand.
05
Product Design
Product artwork built to spec and ready for production — so handoff to your manufacturer is easy and what you get back is on brand.
↓ DELIVERABLES CAN INCLUDEApparel & merch | Card decks | Product illustration | Production artwork | Mockups | Spec sheets
→ Right for you if: You have a product idea and need a designer who can think visually about the object itself — not just slap a logo on it.
06
Creative Consulting
Senior creative judgment without the full-time hire. I’ll give you an expert, honest read on what's working and clear direction on what's next.
↓ DELIVERABLES CAN INCLUDEDesign system audits | Art direction | Creative team support | Design mentorship | Brand clarity sessions | Project feedback
→ Right for you if: You need creative leadership without a full-time hire, or you’re a new freelancer seeking expert feedback before going to market.
— HOW A PROJECT WORKS
Collaborative by design
I work independently or in close collaboration with your team, whichever the project calls for. Either way, we'll stay connected throughout the process, sharing work as it develops, making decisions together, and refining things in real time. Here’s how that flows:
01
Discovery
A conversation to understand your goals, audience, context, and constraints.
02
Strategy & Direction
Alignment on creative direction, scope, timeline, and success criteria.
03
In-Progress Reviews
You'll see work as it develops, with regular reviews that give us space to refine things together.
04
Delivery
Final files, organized documentation, and everything you need to use, maintain, and build with confidence.
— HOW WE CAN WORK TOGETHER
Engagement models
01
Hourly
Best for smaller projects, quick turnarounds, or when you're still figuring out exactly what you need.
Flexible support for the moments when you need an extra set of hands, a second opinion, or help crossing the finish line. You only pay for the time you use.
02
Project-Based
Best for defined deliverables with a clear start and end.
A flat fee agreed upfront based on scope, deliverables, and timeline. You know exactly what you're getting and what it costs before work begins. This works well for brand identity builds, campaign rollouts, print projects, and anything with a clear brief.
03
Retainer
Best for organizations with a lot of moving pieces.
Dedicated time each month for the updates and initiatives that don't fit neatly into a single project. Consistent support, flexible priorities, and a designer who can jump in without needing the full backstory every time.
— NOT SURE?
Let's figure out what
your work actually needs
Not knowing what you need is completely normal — and honestly, it's often where the best work starts. Most clients come to me with a vague sense that something isn't working visually. The discovery process figures out exactly what that is.