— ABOUT
The full picture, or just the piece you need
Six service areas covering everything from brand foundations to the day-to-day materials that keep your organization running. Hourly, project-based, or retainer — whatever fits where you are right now.
Engagment Models
— WHAT I DO
Design that works across every touchpoint
Whether you need a complete brand built from the ground up or a designer who can slot into an existing team, I bring the same level of care to every engagement. I’ve worked in restaurant, pharma, government, tech, consulting, nonprofit, and more — which means I already speak your language, whatever it is.
01
Brand Identity
Your brand is the first thing people feel before they read a single word. This is the work that gives your organization a clear, consistent visual voice — one that holds up across every platform and material.
DELIVERABLES CAN INCLUDELogo systems | Brand guidelines | Color & typography | Squarespace websites | Icon & pattern libraries | Brand audits
→ Right for you if: You're starting fresh, outgrowing your current brand, or struggling to explain what makes you different.
02
Marketing & Campaign
Design that gets your work in front of the right people and makes them want to act. From a one-pager to a full campaign rollout, every piece is built to communicate clearly and convert.
DELIVERABLES CAN INCLUDEPitch decks | Reports & case studies | Email templates | Digital & print ads | Social graphics | One-pagers & Infographics
→ Right for you if: You have a campaign, launch, or initiative coming up and need materials that look as strong as the work behind them.
03
Operational Design
The unsexy stuff that keeps teams aligned and communication consistent. I’ve spent years inside large organizations and know exactly how to design systems that people actually use (and that save time).
DELIVERABLES CAN INCLUDEDocument templates | Process guides | Presentation systems | Internal comms design | Training materials | Resource libraries
→ Right for you if: Your materials never quite look like they belong together, or you're building infrastructure from scratch.
04
Print & Packaging
Physical design that holds up in the real world — on shelves, in hands, at events. I handle everything through to production-ready files, so there are no surprises at the printer.
DELIVERABLES CAN INCLUDEPackaging systems | Editorial publications | Event signage | Brochures & lookbooks | Menus | Print-ready files
→ Right for you if: You're launching a physical product, producing an event, or need a print piece that matches the quality of your brand.
05
Product Design
Visual and graphic design for physical products — from concept to production-ready artwork. I’ve designed card decks, merchandise, and branded product lines that tell a story before you even open the box.
DELIVERABLES CAN INCLUDEApparel & merch | Card decks | Product illustration | Production artwork | Mockups | Spec sheets
→ Right for you if: You have a product idea and need a designer who can think visually about the object itself — not just slap a logo on it.
06
Creative Consulting
Not every engagement needs full production. Sometimes you just need someone to get your creative side unstuck. I brings senior-level creative direction to organizations who need thinking as much as making.
DELIVERABLES CAN INCLUDEDesign system audits | Art direction | Creative team support | Design mentorship | Brand clarity sessions | Project feedback
→ Right for you if: You need creative leadership without a full-time hire, or you’re a new freelancer who wants expert feedback before going to market.
— HOW A PROJECT WORKS
Agile, collaborative,
no big reveal
Frequent check-ins and in-progress reviews at every stage. You'll never wonder where things stand.
01
Discovery
A conversation to understand your goals, audience, context, and constraints — before a single pixel is moved.
02
Strategy & Direction
Alignment on creative direction, scope, timeline, and success criteria. No assumptions, no surprises later.
03
In-Progress Reviews
Regular draft sharing through the process. Feedback shapes the work in real time rather than at the end.
04
Delivery
Production-ready files, organized handoff, and a debrief. You leave with everything you need to move forward.
— HOW WE CAN WORK TOGETHER
Enagement models
01
Hourly
Best for smaller scopes, quick turnarounds, or when you're not sure how much you need yet.
You pay for the time used, nothing more. Ideal for one-off requests, fast-turnaround pieces, or ongoing work where the scope shifts week to week. A good fit if you need a designer in your corner without committing to a full project.
02
Project-Based
Best for defined deliverables with a clear start and end.
A flat fee agreed upfront based on scope, deliverables, and timeline. You know exactly what you're getting and what it costs before work begins. This works well for brand identity builds, campaign rollouts, print projects, and anything with a clear brief.
03
Retainer
Best for ongoing needs, embedded support, or organizations that always have something in the pipeline.
A set number of hours per month, reserved for you. Retainer clients get priority scheduling, faster turnaround, and a designer who genuinely knows the brand, and the team, over time.
— NOT SURE?
Let's figure out what
your work actually needs
Not knowing what you need is completely normal — and honestly, it's often where the best work starts. Most clients come to me with a vague sense that something isn't working visually. The discovery process figures out exactly what that is.